Affinity Diagramming Add/remove
Purpose:
Affinity diagramming is used for organizing and pattern finding within large sets of data. The data could come from research, user interactions or even a gathering of all findings – an exercise in ‘what we know so far’. By using the method, findings will be clustered into meaningful categories, creating a useful overview of what data you have, and what you do not have yet.
Tips to include participants who are not able to:
See
Focus
Touch
Hold
Think
Speak
Hear
Move
Pair up with another group member to spar with that can place the post-its
Overview
Input
Data
Output
A simplified overview
Complexity
Complex
Time
1 hour
Participants
min. 2
Activity
Core abilities:
- Writing
- Creating an overview
- Comparing and synthesizing
Step by step:
Gather your findings so they are all in front you. Write each insight on a post-it. Be thorough, it will require both time and lots of post-its. You can also write a quote from someone, you have interviewed, or an observation. Be creative!
Everyone places their post-its randomly on a wall or a table, where all participants can read them. Read through the post-its.
Now, begin clustering the post-its. The findings are clustered into categories that make logical sense to the group. All participants should move around post-its, and it is perfectly fine to move a post-it, that has been moved before, or to try to relocate an entire cluster.
Give each cluster a descriptive title or theme.
Analyse your clusters. In what areas have you gained sufficient information? In what areas are you lacking data?
When doing this method you should consider:
- This method is great to perform before making your problem statement. This way, you have all your material in front of you, and you should be able to find out, what is the core of the problem, that you are tackling.
- This method is a good way for all members to contribute, even if group members find it difficult to express their opinion. Give room and be open to group members’ ways of clustering.
- The silent version of this method is great, if some participants find it difficult sharing thoughts and entering discussions. The entire group should then stay silent when clustering the insights, and when creating titles as well, if possible.
Materials needed:
- A lot of post-its
- Wall/table in suitable height
- Optional: Camera for documentation
