Experience harvesting

Purpose

The purpose of experience harvesting is to explore and validate your product/service in a real-life, non-conditioned setting. You will be observing how users interact and perceive your product/service. 

Accomodate participants who are not able to:

If your participants need to observe how a potential user interacts with their product/service but your participants can not see, you could tell the user to say each step he/she does out loud while someone notes down each step. Furthermore, it would be beneficial to have a helper who can see what the user does so that the helper can verify the users actions with the person who is blind.

If your participants have a hard time focusing and therefore would not be able to observe/note down every step the user does, repeat the method multiple times but for shorter periods of time.

As the user should not receive any instruction, not being able to speak, would not be a huge issue. Only if the user asks a direct question. If so there could be a helper that could perform sign language.

If you or your participants can not hear, the method could be carried out anyways as it is more important to observe how the user acts. If you want to ask the user questions afterwards this could be done though a survey so that the person who can not hear does not have to listen to the answer but can read the answer in the survey instead.

If you or your participants can not hold on to a pen when taking notes while observing the user, there could be a helper who could take notes.

P

Input

Product/service
O

Output

Feedback/potential changes
s

Complexity

Simple

Time

2 hours

No. of participants

2-10+

Activity required

Core abilities: - Be observant - Take notes

Step by Step

 

1 Identify aspects of the products/services that people value the most. 3 Put the artifacts and narratives in a real-life, non-conditioned setting.
2 Create artifacts or narratives that can evoke emotional reactions from people, in order for us to harvest insight on how people perceive the experience. 4 Observe people’s reaction when exposed to the message and ask them how they feel about it.

When doing this method you should consider

Think of the most relevant touchpoint to expose the artifacts/narratives.

Materials needed

Notepad or template, pens, prototype of either product or service.

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