Unfocus group Add/remove
Purpose:
The purpose of an unfocus group is to gain insights beyond barriers that can occur, by assembling a diverse group of people that might not be the obvious choice for a project. It goes on the principles of a focus group setting but using participants with wastly different backgrounds and experiences.
Tips to include participants who are not able to:
See
Belong
Focus
Speak
Hear
Think
Overview
Input
Material about the problem/solution
Output
Diverse perspectives of the problem/solution
Complexity
Simple - Moderate
Time
1-2 hours
Participants
3-5
Activity
Communication
Step by step:
Identify different interest groups that could be interesting to bring in and discuss the project. This group should all be in some shape or form be exposed to the solution/problem, directly or indirectly and can contain participants that might be atypical. The important part is that the groups are not similar.
Bring in one person from each group into a new group a maximum 5 people. This group should be very diverse.
Facilitate a discussion that is stimulated by providing a range of materials or other relevant things that the group can experiment with and discuss over.
When doing this method you should consider:
Diversity might come with its challenges so make sure everyone is heard and that they feel free to come with their opinion.
Materials needed:
Boundary objects – presentation