Unfocus group

Purpose

The purpose of an unfocus group is to gain insights beyond barriers that can occur, by assembling a diverse group of people that might not be the obvious choice for a project. It goes on the principles of a focus group setting but using participants with wastly different backgrounds and experiences. 

Accomodate participants who are not able to:

Bring boundary objects that can be felt, or described by the other participants

 

Make sure the participants maintain a good tone to make everyone feel included

 

Reduce the group size to a max of 3 and reduce the time used. The session can be split up in multiple sessions if needed

 

Use a translator

 

Use a translator

 

Reduce the group size to a max of 3 and reduce the time used. The session can be split up in multiple sessions if needed

P

Input

Material about the problem/solution
O

Output

Diverse perspectives of the problem/solution
s

Complexity

Simple - moderate

Time

1-2 hours

No. of participants

3-5

Activity required

Core abilities: - Communication

Step by Step

 

1 Identify different interest groups that could be interesting to bring in and discuss the project. This group should all be in some shape or form be exposed to the solution/problem, directly or indirectly and can contain participants that might be atypical. The important part is that the groups are not similar. 3 Facilitate a discussion that is stimulated by providing a range of materials or other relevant things that the group can experiment with and discuss over.
2 Bring in one person from each group into a new group a maximum 5 people. This group should be very diverse.

When doing this method you should consider

Diversity might come with its challenges so make sure everyone is heard and that they feel free to come with their opinion.

Materials needed

Boundary objects – presentation

This method goes well with

You may also like…

preloader