The purpose of an unfocus group is to gain insights beyond barriers that can occur, by assembling a diverse group of people that might not be the obvious choice for a project. It goes on the principles of a focus group setting but using participants with wastly different backgrounds and experiences.
Accomodate participants who are not able to:
Material about the problem/solution
Diverse perspectives of the problem/solution
Simple - moderate
No. of participants
Core abilities: - Communication
Step by Step
|1||Identify different interest groups that could be interesting to bring in and discuss the project. This group should all be in some shape or form be exposed to the solution/problem, directly or indirectly and can contain participants that might be atypical. The important part is that the groups are not similar.||3||Facilitate a discussion that is stimulated by providing a range of materials or other relevant things that the group can experiment with and discuss over.|
|2||Bring in one person from each group into a new group a maximum 5 people. This group should be very diverse.|
When doing this method you should consider
Diversity might come with its challenges so make sure everyone is heard and that they feel free to come with their opinion.
Boundary objects – presentation