Purpose:

The purpose of an unfocus group is to gain insights beyond barriers that can occur, by assembling a diverse group of people that might not be the obvious choice for a project. It goes on the principles of a focus group setting but using participants with wastly different backgrounds and experiences. 

Tips to include participants who are not able to:

See

Bring boundary objects that can be felt, or described by the other participants

Belong

Make sure the participants maintain a good tone to make everyone feel included

Focus

Reduce the group size to a max of 3 and reduce the time used. The session can be split up in multiple sessions if needed

Speak

Use a translator

Hear

Use a translator

Think

Reduce the group size to a max of 3 and reduce the time used. The session can be split up in multiple sessions if needed

Overview

Input

Material about the problem/solution

Output

Diverse perspectives of the problem/solution

Complexity

Simple - Moderate

Time

1-2 hours

Participants

3-5

Activity

Communication

Step by step:

  1. Identify different interest groups that could be interesting to bring in and discuss the project. This group should all be in some shape or form be exposed to the solution/problem, directly or indirectly and can contain participants that might be atypical. The important part is that the groups are not similar.

  2. Bring in one person from each group into a new group a maximum 5 people. This group should be very diverse.

  3. Facilitate a discussion that is stimulated by providing a range of materials or other relevant things that the group can experiment with and discuss over.

When doing this method you should consider:

Diversity might come with its challenges so make sure everyone is heard and that they feel free to come with their opinion.

Materials needed:

Boundary objects – presentation