Bias Mitigation Map

Interpreting test feedback fairly

Project symptoms of struggling to interpret test feedback fairly include:

  • Only focusing on early participants’ responses
  • Focusing on participant responses that confirm your own hypothesis, and overlooking critique
  • Over- or undervaluing a participant’s response because of their personality traits

Examples of underlying biases to be aware of:

Bias Prompt Cards

Flow Chart

Unsure if you need to engage in these activities or not?

Have you set clear criteria for what aspects of the solution participants should assess and comment?

No Check out the recommended activity below:

Yes Please continue to the next question!

Did you agree on which assessment criteria matter most in evaluating the solution?

No Check out the recommended activity below:

Yes Please continue to the next question!

Have you thought about creating a test setup that does not allow you to identify participants?

No Check out the recommended activity below:

Yes Please continue to the next question!