User interviews Add/remove

Purpose:

The purpose of a user interview is to gain knowledge and empiric data about a topic or situation seen from a users point of view, through a structured conversation. 

It is good for both initial contact to get to know the user and their experience, but can also be used for tasks like validation of a concept

Tips to include participants who are not able to:

Focus

If participants have a hard time concentrating for the length of the interview, arrange little breaks or bring along a co-interviewer so that you can take turns asking questions and noting down.

Emote

For the interview it is crucial that participants try to sympathize with the interviewees. If this is difficult, talk about the interviewees' profiles in advance in groups and eg. make personas of them to awake sympathy.

If the user has trouble showing emotions be clever about how they are asked to describe their experiences. Do not get frustrated about the emotional level but try to work with it instead.

Speak

If participants can not speak, interviews could be conducted by bringing along a translator or a co-interviewer. Another possibility is to prepare an interview guide where the interviewees read from the guide and write down their answers.

Hear

If participants can not hear, interviews could be conducted by bringing along a translator or a co-interviewer. Another possibility is to prepare an interview guide where the interviewees read from the guide and write down their answers.

Invest

Think about picking a meeting spot that will not be a financial burden to the interviewee.

Think

If participants are overwhelmed by guiding the interview, make sure to set a lot of relevant questions, and questions to the answer of these, predefined. It might be necessary to bring a helper or team member that assists in writing down notes while conducting the interview.

Move

If participants can not move, bring a helper or another group member if in groups to write down notes from the interview. Alternatively, bring an audio recorder and record the interview with permission from the interviewee. Afterwards, the participants' reflections can be recorded too.

Hold

If participants can not hold onto a pen, bring a helper or another group member if in groups to write down notes from the interview. Alternatively, bring an audio recorder and record the interview with permission from the interviewee. Afterwards, the participants' reflections can be recorded too.

Touch

If participants can not hold onto a pen, bring a helper or another group member if in groups to write down notes from the interview. Alternatively, bring an audio recorder and record the interview with permission from the interviewee. Afterwards, the participants' reflections can be recorded too.

Overview

Input

Project topic

Output

Empiric data

Complexity

Simple

Time

1-3 hours

Participants

1-2

Activity

Communicating

Step by step:

  1. Locate the right users for your situation and project and get into contact

  2. Prepare the questions/talking points you want to ask in advance

  3. Meet with the user at a spot you are both comfortable with and perform the interview

  4. To fully engage the user ask them back for validation of concepts

When doing this method you should consider:

  • Make sure not to just ask the questions but more intertwine them into a conversation. The questions should be more talking points to guide through a conversation. 
  • Make sure the questions are cohesive when planning the interview guide. 
  • Make sure to have as few users being interviewed at a time to allow all users to contribute – some might though feel more comfortable if they have another person to spar with during the interview.
  • Its okay to have someone joining you for documentation during an interview, but it is advised that the amount of interviewers does not exceed the amount of users interviewed.    
  • Make sure the questions are not offensive to the person being interviewed
  • Look at body language and tone as much as the spoken word

Materials needed:

Interview guide